Who We Are
Kerry Johnson
Marketing & Graphic DesignKerry Johnson
Kerry has more than 20 years of experience in the field of graphic design for aggregates, mining, and related construction industries, as well as automotive and medical.
- Works directly with clients to discuss strategy and effective solutions
- Creative strategies and concepts
- Handles graphic design needs for all clients
- Handles the execution of all print production
- Design and development of websites and interactive media
- Takes highly proactive approach to learning new technology and capabilities
- Participated in several upper management client meetings while working for Barlow Strategic Sales & Marketing
- Previously worked for a large local ad agency for clients in the medical and automotive industries
Mary McCaig
Marketing & Public RelationsMary McCaig
Mary has almost 25 years of experience as a researcher, speaker, and writer for the aggregates, mining, transportation, and related construction industries.
- Industry trade publication author and contributing editor
- Articles appear in Asphalt Contractor; Asphalt Pro; Pavement Preservation Journal; Aggregates Manager; Rock Products; Pit & Quarry; Stone, Sand & Gravel Review; and more
- PR professional with extensive experience in creating and managing public relations programs
- Media liaison for clients, managing creation and distribution of articles and press releases and coordinating/managing press events
- Participant in the Pit & Quarry Stone Summit (now the Roundtable & Conference)
- Keynote speaker for Caterpillar’s Quarry Days event in 2006
- Former media relations director for the Indiana Department of Transportation
What We Do
Marketing for aggregate, mining, and construction-related manufacturers
- We become a part of your team, either working as your marketing team or as a supporting component of an existing structure.
- Based on an overall strategy, we provide the expertise and research to arrive at the most effective solutions and then execute until the project is complete.
- Every strategy requires flexibility. Our experience helps identify and drive the adjustments early in the process.
- We monitor your budget as closely as your team would to avoid budget overages.
OUR EXPERTISE
WRITING • DESIGN • STORY
Words matter. And having the insight and ability to create a compelling story matters the most. We craft engaging copy that will capture and communicate your unique story.
We understand that great design is critical for your communications to garner they attention they deserve. Through innovative design, we generate graphical content for digital, print, and video – making it appealing and relevant.
What’s in a story? Every company, every organization has a story to tell – whether it’s to communicate the advantages and benefits of a product, express the values of a brand, or offer narrative about your customers’ successes.
A story can be as simple as an e-blast, an ad, a post card, a social media post, or a press release. Or it can be a full-blown article. The best stories have the right mix of logic and emotion (IQ and EQ). We develop story content that has both.
WRITING
DESIGN
STORY
MULTI-PRONGED APPROACH
All it takes is one piece of information
New Product, Improvement, Award, Success, PersonNEl, Merger, Purchase, Dealer, Trade Show, Press Event, Etc.
We help this information take on life of its own, using a variety of tools to get the story out to your customers and prospects. From publication in a trade magazine, to website updates, to social media, e-blasts, direct mail, handouts, and more. We use a multi-pronged approach that will give your story the greatest impact possible.
OUR EXPERIENCE
We offer extensive experience in North American and global markets, equipment, and technologies.
We understand the challenges manufacturers face, given our experience with 20+ manufacturers.
We go to trade shows to learn the industry, help clients, and even occasionally present on our clients’ behalf.
WHY “AFTER HOURS”
We believe in working as long as it takes to complete your projects. You’ll often find us still on the job, long after most businesses have closed their doors for the day, as we strive to bring your story to life. Even if it takes all night.
OUR WORK
ADVERTISING • BROCHURES • E-BLASTS • PUBLIC RELATIONS • PRESS RELEASES • ARTICLES • PR EVENTS • VIDEO • ANIMATION • WEBSITES • BOOTH DESIGN • BRANDING
ADVERTISING
ADVERTISING
ad·ver·tis·ing | ˈad-vər-ˌtī-ziŋ
A graphical notice with text that creates a direct line of communication to your existing and prospective customers about your product or service.
BROCHURES
BROCHURES
bro·chures | brō-ˈshu̇rz
A flier, pamphlet, or booklet that contains descriptive, educational, and advertising information. A product catalog may also be considered a brochure.
E-BLASTS
E-BLASTS
e·blasts | ē-ˈblastz
A single email message containing graphical elements and advertising copy that is sent to a targeted group of recipients and subscribers.
PUBLIC RELATIONS
PUBLIC RELATIONS
pub·lic re·la·tions | ˈpə-blik ri-ˈlā-shənz
Also called “PR.” Using the news or trade press to carry positive stories about your company or your products. Also, cultivating a good relationship with media representatives.
PRESS RELEASES
PRESS RELEASES
press re·lease | ˈpres ri-ˈlēsəz
An official statement that gives information to the media about your company, including new products, improvements, awards, successes, personnel announcements, mergers, trade shows.
ARTICLES
ARTICLES
ar·ti·cles | ˈär-ti-kəlz
A nonfictional prose composition that provides unique information, usually forming an independent part of a publication, such as a trade magazine. Articles can include success stories or technical stories that impart knowledge.
PR EVENTS
PR EVENTS
p·r e·vents | pē-är i-ˈventz
A gathering of the media for the purpose of garnering publicity about your products, services, or news. May include a formal press conference, scheduled interviews with the press, or even an occasion for food and beverages.
VIDEO
VIDEO
vid·eo | ˈvi-dē-ˌō
A digital recording of a subject or action using motion pictures.
ANIMATION
ANIMATION
an·i·ma·tion | ˌa-nə-ˈmā-shən
A motion picture that is made from a series of drawings, computer graphics, or photographs of inanimate objects, and that simulates movement by slight progressive changes in each frame.
WEBSITES
WEBSITES
web·sites | ˈweb-ˌsītz
A group of World Wide Web pages, usually containing hyperlinks to each other and made available online by an individual organization.
BOOTH DESIGN
BOOTH DESIGN
booth de·sign | ˈbüth di-ˈzīn
The conception and planning to create, execute, and/or construct a stand (as at a trade show) for the sale or exhibition of goods.
BRANDING
BRANDING
brand·ing | ˈbran-diŋ
The creation of a name, symbol, or generalized design that identifies and differentiates your company or product from others.
LET US HELP TELL YOUR STORY
TELL US MORE ABOUT YOUR PROJECT
10011 Serpentine Cove
Fort Wayne, IN 46804
+1.260.255.5471